Industry Update
Supplier News17 September 2019

Shiji Group Appoints Sven Maas New Regional Head of EMEA

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Shiji Group

Shiji Group has appointed Sven Maas as the new Regional Head of EMEA. As Senior Vice President-EMEA, Mr. Maas will take the leadership role of the Shiji Hospitality business, responsible for the P&L for all of Shiji Europe, Middle East, and Africa businesses for all product lines.

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Having already built a strong team across Europe, he will now lead all Hospitality teams across the portfolio to propel growth in the EMEA market.

Prior to his Shiji Group experience, Mr. Maas held a lengthy career of over 16 years at MICROS Systems with various roles, including Senior Vice President of POS Division Europe, Africa & Middle East, Vice President, Strategic Sales (Hotels) Europe, Africa & Middle East, and Director of Strategic Projects EMEA, as well as the Senior Director of Sales in Global Account Management for ORACLE upon acquisition of MICROS.

"Sven is not unfamiliar to Shiji," said Kevin King, COO of Shiji Group, "In his previous role as VP of Sales, Global Key Accounts, Sven was able to leverage two decades of hospitality IT experience to introduce advanced cloud-based solutions to the EMEA region. We are fully confident that he will be able to expand on these foundations, and continue Shiji's expansion in EMEA."

"I am excited to be taking on this new role at Shiji," Mr. Maas replied, "I look forward to driving Shiji's objective of shifting the hospitality technology landscape in the region, and bringing innovative, data-centric solutions to our clients and their guests."

Related Appointment

Sven Maas - Senior Vice President, EMEA

17 September 2019 — As Senior Vice President-EMEA, Mr. Maas will take the leadership role of the Shiji Hospitality business, responsible for the P&L for all of Shiji Europe, Middle East, and Africa businesses for all product lines.
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About Shiji Group

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions to food and beverage and retail systems, payment gateways, data management, online distribution and more.

Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 4,000 employees in 80+ subsidiaries and brands, serving over 60,000 hotels, 200,000 restaurants, and 600,000 retail outlets.

Shiji develops a network of cloud technology platforms that facilitate data exchange by connecting businesses vertically and horizontally across related industries. The importance of cross-industry integration to connect all levels of the supply chain, from guests to distributors and suppliers of all types is a critical part of our mission. Our goal is to facilitate the transition to fully integrated systems for our clients through a network of platforms that communicate securely and easily so our clients can focus on their core competencies of serving their guests.

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Chloe Xu
Brand Manager
Phone: +86 10 5932 5388 86856
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