Expedia CEO Is Unfazed by Airbnb’s Growing Vacation Rental Lead
Mark Okerstrom, the chief of Expedia Group, has high hopes for his recently rebranded homesharing unit Vrbo. But as competition intensifies in the segment, we're wondering if we'll be describing Vrbo (pronounced "VER-boh") using active verbs or passive ones.
Mark Okerstrom, president and CEO of Expedia Group, wore a t-shirt branded Vrbo on stage Thursday at Skift Global Forum. Okerstrom said the rental segment isn't a winner-take-all market, and that Vrbo can retain its position as one of the long-term leaders by spending more on marketing.