Industry Update
Press Release 2 October 2019

Formula 1® World Champion Nico Rosberg becomes brand ambassador for Kempinski Hotels

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Kempinski Hotels & Resorts

MUNICHFormula 1® World Champion Nico Rosberg is now brand ambassador for Kempinski Hotels. The contract with the motor sport star was signed yesterday with Martin R. Smura, Chief Executive Officer of Kempinski Hotels and Chairman of the Management Board, during a ceremony at the Hotel Vier Jahreszeiten Kempinski in Munich.


"Nico Rosberg is one of Germany's most popular figures and has remained down-to-earth despite his enormous success. With his authenticity, willpower and dynamism, he is the best possible ambassador for us to further strengthen our unique brand and to represent us in this partnership in campaigns around the globe," says Martin R. Smura. "With his strong personality, the cosmopolitan and successful top athlete Nico Rosberg stands for precision performance, outstanding engineering, craftsmanship, the highest quality standards and innovation in the field of sustainability. We are therefore particularly proud of this symbiosis, as the values directly reflect our Kempinski brand values and make him the optimal brand ambassador for our company. In addition, we share the same passion to focus on sustainability."

Born in Wiesbaden, Formula 1® champion Nico Rosberg looks back on a successful career of more than 20 years in automobile sport, which he crowned with the Formula 1® World Championship title in 2016 with the Mercedes AMG Petronas Team. After his time in active racing, the top athlete has decided to pursue new goals and is now active as a GreenTech and Mobility entrepreneur and investor. Driven by his strong entrepreneurial spirit and his vision to positively influence people's lives, Nico Rosberg now devotes himself to various projects, especially in the area of sustainability and social responsibility. Due to his commitment in e-mobility and sustainable projects he was awarded the Green Tech Award as "Entrepreneur of the Year". The 34-year-old businessman is one of the founding members of the GREEN TECH FESTIVAL, an event to promote green change and technology that attracted 30,000 participants in May 2019. In addition to a very successful career, he is a caring husband and father, who is married to his childhood sweetheart and enjoys nothing more than spending time with his family.

"I am very happy to accompany Kempinski Hotels in the future as a brand ambassador. I spend many days a year in hotels all over the world and have already enjoyed numerous stays in Kempinski Hotels. I have always noticed the elegance, the perfect service, but also the authenticity of the staff, who pamper their guests with passion," says Nico Rosberg. "It is very exciting for me to transport the values embodied by Kempinski to their community and to win over new fans for the brand. We definitely share the same high-quality standards."

The majority owners of the Kempinski Hotels in Bahrain are also enthusiastic about the partnership: "Nico Rosberg won his decisive race to the World Champion title here in Bahrain - one more reason to welcome him as brand ambassador of the Kempinski Hotels," says H.E. Abdulla H. Saif, Chairman of the Supervisory Board of Kempinski AG.

Nico Rosberg has been a German RTL F1 motorsport expert since 2018 and Global SKY TV Sports F1 pundit. He is already brand ambassador of prestigious brands such as Hugo Boss, Rolex or UBS. He speaks five languages and speaks regularly in his podcast "Beyond Victory with Nico Rosberg" to inspiring personalities not only about motorsport but also about personal development and human performance.

About Kempinski Hotels

Founded in 1897, Kempinski Hotels is the oldest luxury hotel group in Europe. The long-established company offers its guests first-class hospitality and personal service worldwide, complemented by the exclusivity and individuality of the respective hotels. Kempinski currently operates 78 five-star hotels and residences in 34 countries and will expand its portfolio in the future with new hotels in Europe, the Middle East, Africa, Asia and America. Each hotel reflects the strength and success of the Kempinski brand without losing touch with its traditions. The portfolio includes historic grand hotels, award-winning lifestyle city hotels, exceptional resorts and luxurious residences. Every Kempinski meets the quality standards that guests expect, while at the same time preserving the cultural tradition of the destination. Kempinski is also a founding member of the Global Hotel Alliance (GHA), the world's largest network of independent hotel brands.

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