Source: Accor Hotels

Our Group is the leading international operator with more than 280 properties in the region! Today, our growth in the Middle East and Africa is taking a new turn with a particular focus on lifestyle: 60+ projects in progress and the debut of Mama Shelter, 25Hours and SLS in Dubai in 2020. For this new edition of Accor TV, exclusive interviews with Mark Willis, CEO Middle East & Africa, François Baudin, SVP Development Luxury Hotels and Glenn Huskie, Global SVP Design & Technical Services Luxury.

With 17 million visitors each year, Dubai is a popular tourist destination, where the impossible becomes possible. The city welcomes a wealthy clientele on the lookout for the latest trends, with a pronounced taste for luxury, lifestyle brands and residences.

Development opportunities that our Group intends to seize to strengthen its presence in the Middle East and Africa! Our growth is accelerating in the region and 2020 promises to be a successful year with strong brand development in each of our segments - with a particular focus on lifestyle! Next year's highlights include the debut of Mama Shelter, 25Hours and SLS in Dubai.

Accor TV cameras met for the first time with Mark Willis, CEO Middle East & Africa and François Baudin, SVP Development Luxury Hotels for an exclusive decoding of this high potential market and Accor's strategy to strengthen its leadership in the region.

We also have a big surprise in store for you… A sneak preview of the Sofitel Dubai Wafi - still under construction, with Glenn Huskie, Global SVP Design & Technical Services Luxury revealing its incomparable design and ambitions for this future flagship.

Finally, Mark Willis lends himself to the game by participating in "What's in the box? ». What do animal figures from the savannah, the numbers 29 983 and +273 and a delicious burger with fries mean to him? To discover.

You will have understood it.... The Middle East and Africa region is synonymous with growing opportunities for our Group. Another high-potential activity in the region? Well-being.

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.