Industry Update
Press Release10 October 2019

“The World Is In Our Hands”

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"It's time to take climate change seriously". Using their voices to shine a spotlight on the global climate emergency, high profile personalities are participating in a powerful campaign called "The World Is In Our Hands". In partnership with the UN Environment Programme (UNEP), the Krim Group, a social impact consulting company, and Accor discover this strong initiative.


All eyes were on screen, but the climate emergency was on the minds of attendees during the Toronto International Film Festival that was held on September 2019.

Behind the scenes, the UN Environment Programme (UNEP) teamed up with acclaimed photographer Justin Wu, The Krim Group and Accor to set up a pop-up photo studio at Toronto's iconic hotel: the Fairmont Royal York.

The activation marked the beginning of an initiative called "The World Is In Our Hands"…

Celebrity voices have power

And these celebs are using theirs to encourage us all to fight climate change.

Antonio Banderas, Susan Sarandon, Joaquin Phoenix, Rainn Wilson, Rosario Dawson, Neve Campbell and Alfre Woodard are among the bold-faced names.

"The World Is In Our Hands," captures them in black and white photographs holding a pristine globe in their hands.

And since September 18th, the A-listers are sharing their photos on social media with a strong message describing how they are personally addressing one of the most critical issues of our time. Each photo is thus paired with action items anyone can add to their daily life. Whether it's traveling sustainably, using less energy or demanding action from leaders, the featured celebrities are advocating for everyone to take matters into their own hands.

By making simple changes to habits and routines, including everyday choices with less harmful effects on the environment, everyone has the power to confront the climate challenge.

Can you spot our 2 famous Accor personalities?

Heather McCrory, CEO, Accor North & Central America and Edwin Frizell, Regional Vice President Accor Central Canada & General Manager, Fairmont Royal York took part in this important initiative by showcasing Accor's strong commitment towards sustainability.

HEATHER MCCRORY: 'We are honored to participate in and support this outstanding campaign alongside notable environmental leaders and celebrities in an effort to collectively continue to raise awareness locally and globally about climate change.'

About Accor

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 5.000 hotels, resorts, and residences across more than 110 destinations. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and co-working brands. To drive business performance, Accor's portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world's most attractive hotel loyalty programs.

Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 - Acting Here endeavors to act for "positive hospitality", while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY). For more information visit or become a fan and follow us on Twitter and Facebook.

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