Booking Holdings Is Withdrawing From Google Vacation Rentals
Behind the scenes, there may be abundant reasons that Booking Holdings and Airbnb, for that matter, won't be dabbling in Google's vacation rentals business for the time being. Perhaps they are seeking to boost direct traffic or are unhappy with the economics and user experience. Expedia may be positioned to take some advantage.
Booking Holdings' flagship brand, Booking.com, had not been participating in Google's vacation rental business, but Singapore-based Agoda has been listing its properties there for at least six months.