Industry Update
Press Release10 October 2019

STR: US Hotel Results For Week Ending 5 October

U.S. hotel occupancy decreased 3.9% to 68.1% during the week ending 5 October. ADR similarly dropped 3.8% to $129.21, which led to an overall RevPAR decline of 7.5% to $88.

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Smith Travel Research

HENDERSONVILLE, Tennessee — The U.S. hotel industry reported negative year-over-year results in the three key performance metrics during the week of 29 September through 5 October 2019, according to data from STR.

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In comparison with the week of 30 September through 6 October 2018, the industry recorded the following:

  • Occupancy: -3.9% to 68.1%
  • Average daily rate (ADR): -3.8% to US$129.21
  • Revenue per available room (RevPAR): -7.5% to US$88.00

STR analysts attribute significant performance decreases in many markets to the Rosh Hashanah calendar shift. Travel and conference schedules during the comparable time period last year were not affected by the Jewish holidays.

Among the Top 25 Markets, Atlanta, Georgia, registered the largest jump in RevPAR (+8.5% to US$87.58), driven by the largest lift in ADR (+7.6% to US$122.49).

Houston, Texas, experienced the highest rise in occupancy (+1.6% to 63.5%).

Chicago, Illinois, saw the steepest declines in ADR (-14.8% to US$152.35) and RevPAR (-23.1% to US$108.28).

Boston, Massachusetts, reported the second-steepest decline in RevPAR (-22.3% to US$168.38), due primarily to the largest decrease in occupancy (-13.9% to 78.5%).

Miami/Hialeah, Florida, saw the second-largest drop in occupancy (-11.3% to 61.2%) and the third-largest decrease in RevPAR (-20.8% to US$88.92).

Overall, 22 of the Top 25 Markets registered a RevPAR decline.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.

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