Can Loyalty Points Transform Travel Metasearch? A Japanese Case Study
Industry observers have said it for years: Eventually, travel metasearch will evolve beyond being price comparison and click-through sites. The change is already nipping at the heels of the old metasearch model with Google tightening its grip around the travel search-and-refer game and with online travel agencies under pressure to reform "lowest-price" practices.
In the increasingly murky and crowded realm of price comparison, Line Travel Japan aims to differentiate itself by launching its own loyalty points system, on top of the points awarded by the online travel company the consumer books with.