Industry Update
Press Release22 October 2019

An Adagio aparthotel made to look like a doll house - Brand staged in a new TV spot

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An Adagio aparthotel made to look like a doll house? We're all for it! This staging can be seen in the brand's new TV spot created with the French advertising agency PONK.

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The European leader in aparthotels brings a breath of fresh air to its communication with a video featuring vibrant colors and catchy music. To Brigitte's track ″À bouche que veux-tu , Aparthotels Adagio invites you for an exceptional guided tour through its apartments and common areas.

In 20 seconds flat the brand explores the interior of a house with no walls illustrating a typical aparthotel. Its cameras go from room to room to show the infinite possibilities offered by these properties. Work in a creative and inspiring setting far removed from the four walls of your office, live moments of complicity with your family, relax in a convivial place, have a drink with friends… Experiences "just like at homewith the added comfort and services of a hotel! The visit of the life-size doll house ends with images of the living spaces where customers can be seen enjoying the services provided by the aparthotel teams. At Aparthotels Adagio: Stay, live, enjoy!

Since October 6 and for 5 weeks, the campaign will be broadcast on French television and on the web!

Now you know all about it, let's watch it!

Related Brand

Adagio / Adagio Access

Aparthotels Adagio, No. 1 in Europe, offer modern and spacious apartments with a fully equipped kitchen, and as well hotel services in urban locations for extended stays, based on attractive tiered pricing from fourth night onwards.
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About Accor

Accor is a world leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 300,000 team members worldwide. Over 65 million members benefit from the company's comprehensive loyalty program ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 - Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.

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