Industry Update
Supplier News 5 November 2019

NextGuest CRM Now Empowers Single Property Hotels and Small to Mid-Size Hotel Groups with Easy Campaign

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NextGuest CRM, a worldwide leader in personalized and automated guest communications and CRM solutions for the hospitality industry, announced its step into the entry-level market and launched a tailored new solution. With Easy Campaign, single or independent hotel group properties can now quickly set up and automate personalized transactional emails and start basic campaigns.

"NextGuest CRM is dedicated to user-friendliness, simplicity, and high quality. Now we empower hoteliers managing single hotels or small and mid-size hotel chains with our CRM expertise and expand our reach from the enterprise to the entry-level segment," said Dieter Dirnberger, CEO at NextGuest CRM. "Driving revenue through automated guest communication and CRM has never been easier."

NextGuest CRM helps to turn promotions into bookings by combining unified email communication with a personalized brand experience. All its solutions include transactional emails for sending out confirmations, modifications, cancellations, and any other information along the guest journey from pre-arrival to post-stay. Furthermore, they support marketing campaigns to drive bookings and upsells according to the specific offerings of a hotel or hotel chain.


Created for single or independent hotel group properties, Easy Campaign makes automated guest communication easy and accelerates operational tasks as well as cross and up-selling activities. The solution comes with an email template library that follows industry best practices. Adding a personal touch, corporate design, or a custom template is very easy and intuitive thanks to a new Campaign Manager and Wizard. For transactional campaigns, the solution turns reservation data from the property management system (PMS) into appealing emails sent to the guest on the fly. Setting up marketing campaigns does not even require PMS access. Hotel staff can simply upload contact lists through an intuitive interface and use them for newsletter blasts, seasonal campaigns, and other promotions. The basic campaign management module makes uploading email lists quick and stress-free.

"Easy Campaign makes it effortless to benefit from automated interaction with guests in a personalized way. Users simply combine existing reservation information with built-in, adaptable email templates. For marketing campaigns, they don't even need PMS access and can simply use contact lists from various sources," said Thomas Hoefer, Managing Director at NextGuest CRM.

More information about Easy Campaign can be found here.


NextGuest CRM is a worldwide leader in personalized and automated guest communications and CRM solutions for the hospitality industry. Founded in 1996 as Serenata CRM, the company has unparalleled experience in supporting hoteliers to attract new guests and retain existing guests while boosting hotel revenue. NextGuest CRM integrates all digital channels, combines historical and real-time intent data, and delivers a complete view of guests. It enables hoteliers to optimize guest interactions and experiences. The modular NextGuest CRM portfolio ranges from transactional emails to a CRM suite. NextGuest CRM is a part of NextGuest, comprised of NextGuest Digital, CRM, Labs, and Consulting. For more information, please visit

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NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world's top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests. | (800) 649-5076 | [email protected]

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