Industry Update
Supplier News11 November 2019

Percipia Adds iHeartRadio To Its Latitude Application

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Chicago, IL - Percipia, a leader in hospitality telephony and in-room mobile applications, today announced it will bring iHeartRadio to Percipia's Latitude application for mobile and guest-room devices. With this integration, Percipia's Latitude app for Android and iOS will provide guests the ability to access iHeartRadio's impressive catalog of live broadcast and streaming digital radio right from the room's phone or tablet.

Hotel alarm clocks can be dated back to the 1920s while the first hotel radios were introduced in 1927, due to guests demanding a more futuristic room. Most hotels in the US have to set their guest room clocks manually, but with Percipia's web-based alarm clock, hotels will never have to resync a guest room alarm clock again. The company's new integration with iHeartRadio will change the way hotels implement radio alarm clocks in the guestroom allowing guests to easily and quickly access thousands of live streaming radio stations near the hotel, resort or casino they are staying at as well as wake up to their favorite radio station from anywhere across the country.

"We are excited to be working with such a great team and integrating iHeartRadio is the perfect addition to our already multifunctional guest room and mobile applications. This is a great opportunity for hotels to make sure their guests feel right at home no matter where they are, by making it possible to listen to their favorite stations." - Michael Velasquez, CEO, Percipia

Guests will be able to filter radio stations by genre, state or by entering keywords in the search bar to seamlessly find and listen to the iHeartRadio stations of their choice. Plus, guests will have the ability to set the alarm clock to wake them up with a live iHeartRadio station as well. Unlike other radio and music streaming services, iHeartRadio does not require a hotel or guest to subscribe to a monthly or yearly plan. Current and future Percipia clients with in-room and mobile applications can add iHeartRadio streaming service free of charge.

About Percipia

Headquartered in Chicago, Illinois, USA, Percipia's mission is to continue to be a respected leader in hospitality technology by delivering telephony and mobility solutions, software, and services in the most innovative and cost-effective way. Parallax application (formerly PTCE) was introduced 20 years ago, which enabled them to interface existing telephony systems with nearly all property management systems and third-party applications. Since then, Percipia has evolved their product offering to include a full-featured hospitality telephone system and custom mobile applications which enhances the guest experience and streamlines operations.

At Percipia, they pride themselves on their ability to provide reliable and exceptional service to their global partners, clients, and guests. The Percipia team works diligently to build next generation innovative solutions based on hands-on knowledge of the industry. As a result, they have become a trusted and respected organization who always leads with hospitality.

For additional information about Percipia, call 800-806-0408 or visit

Kal MacDonald
Director of Business Operations
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