The Hotel Institute Montreux (HIM), one of the five schools of the Swiss Education Group - the largest private hotel training group in Switzerland - announces an exclusive partnership with La Mer, a prestigious cosmetics brand owned by Estée Lauder.

This collaboration aims to strengthen the learning experience of students by leveraging the exchange of knowledge and expertise in the field of luxury marketing.

As part of their curriculum, HIM students in the Luxury Marketing and Business Specialization sector will have the opportunity to host La Mer or Estée Lauder brand managers once a semester as guest speakers. These meetings will allow students to address concrete marketing concepts such as brand positioning, sales and marketing strategy on digital platforms, customer acquisition and retention methods as well as current and relevant topics for the luxury industry and its cosmetics industry in particular. In a longer-term perspective, students should have the opportunity to look at case studies assigned, evaluated and coached by brand professionals.

In exchange, students will be offered, depending on opportunities, the opportunity to perform during their training practical internships within the teams of La Mer in Zurich.

"The aim of the Swiss Education Group is to work with leading companies to enable our students to learn from industry professionals. This partnership reaffirms our strong relationship with the marketing industry and I am confident that it will enable our students to sharpen their skills in this area by providing them with the knowledge and experience necessary to excel in this dynamic and international industry, " comments Ulrika Björklund, Academic Director of the Hotel Institute Montreux.

"We are honored to work with Swiss Education Group and share our expertise in the luxury cosmetics industry. This partnership reflects our commitment to younger generations to deliver the values ​​that will enable them to face the challenges they will face as future leaders in the luxury industry, "says Jasmin Aziz Brand Manager for La Mer.

[Montreux Hotel Institute]

About Swiss Education Group

With over 40 years of experience in hospitality, business, and culinary arts education, and rooted in the Swiss tradition of hospitality, Swiss Education Group is committed to equipping tomorrow's professionals with the leadership and entrepreneurial skills highly sought after in the hospitality industry and beyond. Swiss Education Group schools offer a wide range of bachelor's, master's, and diploma programs, allowing students to tailor their education to their individual career aspirations and interests. www.swisseducation.com