PARSIPPANY, NJ - Lodging Interactive, an award-winning digital marketing, social media engagement and reputation management agency exclusively serving the hospitality industry, today published its PULSE by commingle:engage Guest Review Sentiment Report for 2019. The report, based on a sampling of 50,000 guest reviews posted online in 2019, shows a concerning trend of negative sentiment by traveling consumers.

"Our research is concerning and should be an indication to hotel operators that consumers are expecting more from them by way of room quality and cleanliness," stated DJ Vallauri, Founder, CEO and President of Lodging Interactive and commingle:engage. "In 2019 we saw hotel guest review positive sentiment giving up three points while negative sentiment increased by two full points, to 15.4%."

2019 quarterly guest sentiment breakdowns:

— Source: Lodging Interactive— Source: Lodging Interactive
— Source: Lodging Interactive

Bathroom cleanliness issues drove a 2% increase in negative guest sentiment overall with issues related to hair and mold on the rise.

— Source: Lodging Interactive— Source: Lodging Interactive
— Source: Lodging Interactive

While positive guest sentiment suffered a 4.3% decline from the first quarter, our data metric word cloud shows previous year increases in key areas.

— Source: Lodging Interactive— Source: Lodging Interactive
— Source: Lodging Interactive

"Guest quality sentiment scores should be reviewed weekly by General Managers to ensure their own trends are headed in the right direction," added Mr. Vallauri. "This is especially important when working to attract Gen Z's to the property who value the experience versus any marketing or branding a property can provide."

The Company, through its commingle:engage division, provides reputation management and review response service to hundreds of hotels, management companies and brands.

About Lodging Interactive

Since its founding in 2001, Lodging Interactive has provided digital marketing services to hotels worldwide, including select service, full-service, and luxury properties.

The Company's social media marketing and guest reviews response division, CoMMingle:Engage, serves a range of hospitality businesses, including hotels, restaurants, spas, and management companies.

Additionally, the Company provides subscription-based website development and digital marketing services. The subscription-based service is based on a 'pay-as-you-go' model and requires little upfront investment on the part of the hotel.

Lodging Interactive has received numerous awards, including the HSMAI Adrian Award and accolades from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards.

For more information, email [email protected], call 877-291-4411 ext. 704, or visit the company's website.

DJ Vallauri
President & Founder
+1 877 291 4411