Industry Update
Press Release13 January 2020

STR: Preliminary December Data For London Hotels

London hotel occupancy decreased 1% to 81.2% in December, according to preliminary monthly data from STR. ADR rose 2.6% to £159.48 ($208.27) and RevPAR increased 1.5% to £129.44 ($169.04).

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Smith Travel Research

LONDONSTR's preliminary December 2019 data for hotels in London indicates lower occupancy but higher rates.


Based on daily data from the month, London reported the following in year-over-year comparisons:

  • Supply: +2.1%
  • Demand: +1.1%
  • Occupancy: -1.0% to 81.2%
  • Average daily rate (ADR): +2.6% to GBP159.48
  • Revenue per available room (RevPAR): +1.5% to GBP129.44

The absolute ADR and RevPAR levels are the highest for any December in STR's London database. STR analysts note that although there was a slight decline in occupancy, London saw nine nights 90% and higher in the metric, likely due to Christmas festivities.

STR will release full December total-year results later this month.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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