LOS ANGELES - The Guestbook, the world's largest rewards program for independent and boutique hotels, today announces that the company's CEO and founder, James Gancos was selected by Hospitality Sales & Marketing Association International (HSMAI) to participate in a panel of hotel industry thought leaders at its 2020 Marketing Strategy Conference, taking place next week in New York.

The panel discussion, entitled, "The Evolving Loyalty Landscape" will be held Wednesday, January 22 from 11:15 a.m. to noon in the Cantor/Jolson room on the 9th floor of the New York Marriott Marquis. Moderated by Dr. Lalia Rach, the discussion will explore recent trends in traveler behavior and specific tactics to assist hoteliers in maximizing guest loyalty for their properties, groups and brands. Joining Gancos, additional marketing experts participating in the panel include David Flueck, senior Vice President of Global Loyalty at Marriott Bonvoy; Mark Molinari, Vice President of Strategic Initiatives & Marketing Programs at the Las Vegas Sands; and Flo Lugli, Executive Chairman at GHA.

Source: The GuestbookSource: The Guestbook
Source: The Guestbook

"Nurturing guest loyalty is undoubtedly one of the most productive marketing activities that a hotelier can engage in to ensure ongoing revenue and the future success of their property or portfolio," said Gancos. "I am honored to have been selected to join such an esteemed group of hotel executives in exploring this critical topic at the Marketing Strategy Conference."

The HSMAI Marketing Strategy Conference is a comprehensive annual digital marketing forum for the hotel industry. With a powerful educational program organized by HSMAI's Digital Marketing Council, the conference provides hoteliers and their partners with practical information, insights, and strategies to drive revenue and engage guests. During the 2020 event, hotel leaders will address new developments in solutions and tactics designed to connect with, track, and influence consumers throughout all phases of their travel, pre- ,during and post-stay.

For more information about The Guestbook, please visit https://theguestbook.com/hoteliers.

About HSMAI | The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.

About The Guestbook | The Guestbook partners with independent and boutique brand hotels to increase net revenue and drive direct bookings through the power of cash back rewards. Over 1 million guests worldwide have joined The Guestbook cash back rewards program to enjoy the freedom of four redemption options. Guests may choose 5% In-stay Cash, 5% Cash Back, 5% Cash for a Cause, or 15% Cash Forward towards a future stay at one of The Guestbook's partner hotels. The Guestbook was founded on the belief that a direct relationship between hoteliers and their guests is more rewarding for everyone. Across a fast-growing portfolio of over 700 distinctive hotels in 70 countries, The Guestbook stands for innovation that enhances hospitality, solutions that drive success and the power of personal relationships. To learn more about The Guestbook, please visit www.theguestbook.com/hoteliers.

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