The Direct Booking Playbook: Parity, personalization and team alignment — Source: Triptease

Great digital strategies are built on strong foundations. Designed for beginners as well as experienced hoteliers, the Foundation level of the Playbook takes you through the key actions that should see your conversion rate increase, and set you up for success in future endeavors.

Last week, we gave you the tools to assess your current performance and set your goals for the year. Today, it's time to master the first level of direct booking strategy.

Download to:

  • Understand your parity issues and how to fix them
  • Ensure your website and booking engine are fit for purpose
  • Learn how to effectively message your potential customers
  • Align your teams around your hotel's strategy and goals.

Download Part 2 of 4: Foundation Level >

About Triptease

Triptease is a SaaS startup building industry-leading software for the hotel industry. The company was co-founded in 2015 by Charlie Osmond, Alasdair Snow and Alexandra Zubko and has offices in London, New York, Barcelona and Singapore. Triptease's most recent funding was led by British Growth Fund alongside Notion Capital and Episode 1.

The Triptease Platform is built to help hotels take back control of their distribution and increase their direct revenue. The platform identifies a hotel's most valuable guests then works across the entire customer journey - from acquisition to conversion - to make sure they book directly at the hotel.

Annalisa Duina
Digital Marketing & Data Manager
+44 (0) 2039507688