Where Is Google Headed?
By Stuart Butler, CHDM, Chief Operating Officer at Fuel, and member of HSMAI's Marketing Advisory Board. Google is one of the biggest tech giants in the world, accounting for 94 percent of all Internet searches. But what does that really mean? How is the company evolving, and how will that impact the hospitality industry? HSMAI's Marketing Advisory Board (MAB) discussed Google on a recent call. Here are some takeaways: