Industry Update
Supplier News25 February 2020

Global Hotel Alliance Partners with Shiji Group to Bring Advanced Technology to Independent Hotel Brands Worldwide

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Shiji Group

Global Hotel Alliance ("GHA"), a network of independent hotel brands worldwide, has entered into a partnership with Shiji Group, a leading global hospitality technology solutions provider, to provide their member brands with a suite of advanced hospitality technology products and services.

GHA serves as the world's largest alliance of independent hotel brands with over 35 brands across 78 countries and offers its members DISCOVERY, a hotel loyalty program with participation from its entire portfolio of hotels.

The global service agreement between Shiji and GHA will allow both companies to build on its existing relationships and expand the implementation of Shiji software solutions to even more hotel members of GHA. Shiji will expand its product offering to all GHA member hotels with solutions that range from operations to spa and golf to content distribution to global and alternative payments to reputation and guest experience management, and beyond.

"The partnership we are entering with Global Hotel Alliance is an exciting one that aligns Shiji's cutting-edge technologies with an industry leading platform that supports independent hotel groups and collections. We look forward to providing our suite of secure, scalable and robust solutions to all GHA member brands and believe they will find immense value in the technology and the global service and support infrastructure we've established", said Kevin King, COO of Shiji Group.

"We have been impressed with Shiji's solutions and wide range of complementary products which will provide valuable enhancements to GHA's central loyalty platform. This partnership will also allow us to offer our member hotels even more advanced technology to enable seamless operations and a better guest experience," said Folker Heim, COO of GHA.

About Global Hotel Alliance

Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, bringing together more than 35 brands with over 570 hotels in 78 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands. GHA's award-winning loyalty program, DISCOVERY, provides 16 million members exclusive opportunities to immerse themselves in local culture wherever they travel. For more information, visit globalhotelalliance.com

About Shiji Group

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions to food and beverage and retail systems, payment gateways, data management, online distribution and more.

Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 5,000 employees in 80+ subsidiaries and brands, serving over 74,000 hotels, 200,000 restaurants, and 600,000 retail outlets.

Shiji develops a network of cloud technology platforms that facilitate data exchange by connecting businesses vertically and horizontally across related industries. The importance of cross-industry integration to connect all levels of the supply chain, from guests to distributors and suppliers of all types is a critical part of our mission. Our goal is to facilitate the transition to fully integrated systems for our clients through a network of platforms that communicate securely and easily so our clients can focus on their core competencies of serving their guests.

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Global Social Media and Media Content Manager
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