Industry Update
Supplier News25 February 2020

Guestline and Oaky launch integration to empower hoteliers with smart upselling

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Amsterdam - Oaky, the commission-free pre-arrival upselling platform, recently launched a collaboration with Guestline, an innovative provider of cloud-based hospitality management systems, to offer users a free one-way integration between their systems.

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The one-way integration between Oaky and Guestline PMS allows the upselling software to use some of Guestline's booking information to send customised upsell deals to guests before arrival. To ensure optimal results, guests are segmented depending on their profile information, and they receive targeted offers they can use to personalise their stay.

Once a guest has selected a paid upgrade or a deal, the hotel's team is immediately notified, and they can update the PMS and CRM to have everything ready for the guest's arrival. The one-way connection leaves hotels in charge and allows them to accept or reject requests.

To get access to this new integration, a hotel using Guestline simply needs to reach out to their account manager and request the connection for their property. Then Guestline and Oaky's implementation teams will open the one-way integration between the two systems for the property. Immediately after this, the hotel can start creating its own unique deals to promote services and upsell rooms to guests.

Oaky and Guestline users will enjoy the following benefits as a result of this partnership:

  • Improved guest satisfaction: guests enjoy discovering instantly bookable offers and services which help them personalise and enhance their experience.
  • Strong brand experience:
    hotels can use profile information to send customised, branded content to guests.
  • Broad distribution: upselling offers can be targeted at both direct bookers and guests coming from OTAs to increase the number of deals sold.
  • Boosted revenue: by upselling guests to enhanced room types and cross-selling other departments, hotels can boost their incremental revenue.
  • Proven ROI: senior management and owners appreciate the rise in average spend per guest and the resulting higher ADR.

"We are thrilled to be working with Guestline since they are an experienced and forward-looking provider in the hotel tech space. It's great that we can offer our clients this powerful connection which they can use to increase their overall revenue, boost the value of every booking and further personalise their service and the experience they provide guests" says Erik Tengen, Co-Founder of Oaky.

"Guestline is delighted to have joined forces with Oaky to offer our hoteliers another pre-arrival revenue-generating and guest enhancing tool which is available across our main territories - UK, Ireland, the Netherlands, Germany, Thailand, and Australia. The one-way interface will give hoteliers another string to their bow by providing their guests with personalised deals and upsell offers, not only for rooms and packages but also for services and experiences before arriving at the property - all of which helps deliver additional revenue for the hotel and enriches the guest experience" says Sara Canatario, Product Marketing Manager at Guestline.

About Guestline

Guestline are market leaders in cloud-based hospitality technology and provide end-to-end property management, channel distribution and digital marketing solutions to a range of hotel groups, independent hotels, serviced apartments, management companies and pub companies.
Fully integrated and cloud-based, the solutions are easy to install and quick to deploy with a low cost of ownership. With offices in Europe and Asia, Guestline's systems are used in 25 countries across 5 continents and enable properties of all sizes to achieve maximum occupancy at the most profitable rate.
For more information, please visit www.guestline.com or reach out on LinkedIn and Facebook.
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About Oaky

Oaky is a commission-free upselling platform which helps hotels maximize profit and enhance the guest experience. Browsing from best-selling upsell offers, hoteliers can add personalised guest-facing deals in a matter of minutes, and promote them through perfectly timed guest communication. This puts guests in control of designing their stay with upgrades, special deals and ancillary services. In short, Oaky offers upsells in a way today's travellers enjoy and appreciate. Oaky is a trusted partner by ho(s)tels across 60 countries.

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