New Skift Research — Millennial Parents: The New Generation of Family Travel
Millennials have long attracted much of the travel industry's attention, and rightly so. However, the Millennial parent perspective has been somewhat overlooked, even though in many countries, the majority of those in this generational cohort have children.
Based on Skift Research proprietary survey data and interviews with family travel experts, this report reveals key trends of Millennial family travel across the U.S., UK, Australia, China and India and identifies themes where Millennial parents are changing the family travel segment. The travel industry should be required to take notice.
What You'll Learn From This Report:
- Why family travel is an attractive market from an expenditure perspective
- The current and future scope of Millennial family travel
- How Millennials are changing what "family" means, and therefore what family travel is
- How Millennial parents compare to non-parents in travel spending, booking and planning behavior, and activity preferences across and between countries
- The implications of the above findings for the family travel segment
- Five best practices for travel industry stakeholders, including best-in-class case studies
