Industry Update
Press Release 4 March 2020

A strategic new partnership between Rotana hotels & Coworking platform WitWork

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Rotana Hotels

WitWork, a community that transforms cafés, restaurants, and hotels into coworking spaces, has added the Rotana group of hotels to its portfolio. This strategic partnership will introduce several new coworking options to WitWork expansive list of prime venues.

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Featuring over 15 Rotana venues in the United Arab Emirates, WitWorkers will enjoy flexible workspaces in sophisticated lounges, collaboration corners, and superior amenities at these venues. With over 40 coworking spaces in its portfolio spanning into Abu Dhabi, Dubai, Sharjah, Al Ain and Ras Al Khaimah - the addition of Rotana hotels will make WitWork more accessible than ever.

WitWorking at Rotana hotels

Through forming a strategic partnership with Rotana, WitWorkers can choose from its diverse venues across the UAE. In Dubai, remote workers can go to the Vanilla Lobby Lounge at Al Bandar Rotana and Al Bandar Arjaan by Rotana in Dubai Creek, JB's Gastropub at Amwaj Rotana, C.Mondo at Centro Barsha, Boston at the Jumeirah Rotana, Channels at Media Rotana, Club Rotana Lounge at Rose Rayhaan by Rotana, and Long's at the Towers Rotana. WitWorkers can also choose from 11 coworking spaces at Rotana hotels in Abu Dhabi, Al Ain, and Sharjah too.

Commenting on this news, Guy Hutchinson, President & CEO of Rotana said, "Coworking is a growing trend and we are extremely pleased to be associated with WitWork, which presents the right platform for the community of freelancers and the young generation of entrepreneurs. Rotana offers some stunning venues and meeting rooms across its hotels and resorts and having those spaces available for WitWorkers will certainly benefit both parties and will allow us to bring in the footfall to our hotels. Our association is starting with the UAE and will soon be expanded to other countries across the region."

WitWork - Anytime, anywhere

Encouraging its members to "leave the office behind" - WitWork has unleashed a revolutionary change in the UAE's coworking community. Offering affordable membership packages, exclusive perks, special F&B discounts, bottomless coffee, and flexible options to its members, WitWork's clientele is a rapidly growing society of freelancers, startups, and digital nomads.

"We are thrilled about this partnership with Rotana. It is another leading title in our portfolio, and we know our WitWorkers are going to love it. Coworking is a worldwide trend, that has been enthusiastically adopted in the UAE. With Rotana joining forces with us, our members will have access to a vast network of luxurious coworking spaces across the region. This collaboration is the result of WitWork's continuing effort to make its coworking spaces as central and accessible as possible," says Cynthia Rif, co-founder of WitWork.

Becoming a WitWorker

First-timers can give it a try with an AED 40 WitWalk day pass. The membership packages include WitWeek at AED 175, WitWorm at AED 400 per month, and WitWork at AED 1,000 per quarter. In addition to free coffee, high-speed wifi, 24/7 parking - WitPerks also include a discount on meeting room bookings, Food & Beverage, insider discounts, and various community and networking events and seminars.

Digital workers can sign up for a membership at www.witwork.co

About Rotana

Rotana currently manages a portfolio of over 100 properties throughout the Middle East, Africa and Turkey, with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels 'Treasured Time'. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana and The Residences by Rotana. Treasured Time. The Rotana promise to you.

Further information on any Rotana property, its brands or reservations can be obtained by visiting rotana.com or by contacting one of the regional sales offices.

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