Source: Bloomberg

ick Desai had been planning last week for months, envisioning what some call the Super Bowl of the grocery industry to flaunt his big idea: junk food snacks made from peas, instead of corn.

The chief executive officer of PeaTos hired a hip-hop DJ. He planned to send about 15 staffers and spend more than $100,000 at Natural Products Expo West, a trade show in Anaheim, California, expected to draw nearly 88,000 attendees and 3,700 exhibitors. But last Monday, on the eve of the opening, organizers postponed the event as the coronavirus outbreak deepened in the region.

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