C3's delivery-only restaurant concept, Krispy Rice — Photo by sbe

Sam Nazarian, Founder and CEO of sbe, the leading lifestyle hospitality company that develops, manages and operates award-winning global brands, today announced that recruitment has begun for more than 500 newly-created positions in the Greater Los Angeles area for sbe's C3 (Creating Culinary Communities) subsidiary, that is focused on expanding the company's growing roster of ghost kitchen concepts and delivery offerings; including Umami Burger, Sam's Crispy Chicken, Krispy Rice and the forthcoming Plant Nation.

"We are living in ever-changing times and have seen the hospitality industry face unprecedented challenges nearly overnight," said Mr. Nazarian. "It's with great pride that we're able to support our dedicated team members and the restaurant community here in LA with job opportunities thanks to the increased demand and success of sbe's ghost kitchen brands."

Despite the current environment, sbe and C3 are encouraged by the growth of their delivery only platforms and are working to fulfill the need to immediately hire talent across the entire organization, including digital marketing, accounting, finance, development, construction, restaurant operations, marketing, development, chefs and delivery specialists.

While sbe has maintained full employment for the majority of its corporate workforce, the company will be giving priority to employees that have been furloughed from other sbe restaurants and nightlife brands. The company is actively encouraging all interested individuals to apply, as sbe hopes to have furloughed employees returning to their original jobs in short order.

C3 is serving as an incubator of limited service culinary brands, while introducing the world to a never-before-seen approach to ghost kitchens and mobile delivery. sbe plans to chart new territory in the growing ghost kitchen industry that's disrupting the future of dining, giving consumers the ability to order a meal at the touch of a button by opening over 250 ghost kitchens by 2022.

Reinforcing sbe's commitment to this growing field, the global company has coined the term phone to table, cementing its role in the evolving restaurant industry. These new concepts mark sbe's foray into the food delivery spectrum that's set to become a more than $75 billion business by 2022 according to Cowen & Co[1]. By the end of this year, C3 will operate over 142 ghost kitchens spanning multiple existing and in-development brands.

About sbe

Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately held, leading lifestyle hospitality company that develops, manages and operates world-class hotels, restaurants, lounges and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Over the last decade, sbe has mastered the art of creating desirable destinations; the lifestyle platform includes over 100 hotels and 150 restaurants and lounges. In 2020, Sam Nazarian shifted his focus to the culinary and nightlife world by launching Disruptive Restaurant Group (DRG.) DRG incubates and operates globally renowned culinary brands, including critically acclaimed restaurants, lounges and nightclubs. By partnering with an impressive roster of internationally renowned culinary talent, DRG concepts are committed to innovation and setting new industry standards. Restaurants and lounges include Casa Dani, by three Michelin-starred Chef Dani Garcia; Citizens; Katsuya, by Chef Katsuya Uechi; Kumi; MXO by Wes Avila; Doheny Room; HYDE; LiFE; and S Bar. Sam Nazarian has consistently demonstrated his ability to anticipate and shape the future of hospitality and gastronomy. With his unwavering passion, entrepreneurial prowess, and a portfolio of iconic brands, Sam has cemented his position as a trailblazer in both the hospitality and culinary world for generations to come. To learn more, visit sbe.com.