Industry Update
External Article30 April 2020

Hotel Operators Prepare for a Peak Summer Travel Season That May Never Check In

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Seasonal hotels normally would be revving up now in preparation for an onslaught of summer travelers. But this year, there is uncertainty in whether summer travel will be a pent-up rush or a slow trickle.

Coronavirus fears and precautionary measures sent the U.S. travel industry into a nosedive in March, a month when many seasonal hotel owners begin to prepare properties for the peak summer travel season. But shelter-in-place orders around the country and construction moratoriums in places like Pennsylvania and the Bay Area hinder the ability to throttle into a peak season that may never arrive. Hotel operators say they are still ready to open for summer, but the question is when their local governments will let them.

"If we miss July, August, and September, we've missed 75 percent of the revenue stream for those properties that are our six-month seasonal properties," said Peter Twachtman, CEO of northeastern U.S. hospitality company Lark Hotels.

Read the full article at skift Inc.

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