Industry Update
Press Release 7 May 2020

STR: Florida, Texas Lead Weekend Hotel Occupancy Gains

share this article
1 min
Str bis

HENDERSONVILLE, Tennessee - Led by Florida and Texas, 13 STR-defined submarkets showed greater than 10-point weekend vs. weekday occupancy gains for the week ending 2 May, according to data from STR.

Advertisements

"The first 'real weekend' with eased COVID-19 restrictions showed an obvious jump in hotel demand, especially in popular, warm-weather leisure spots," said Jan Freitag, STR's senior VP of lodging insights. "Whether or not this becomes a trend remains to be seen, but the fact that there were people instantly willing to head out for leisure activity and stay in hotels is a positive sign for the industry. We have maintained throughout this pandemic that the leisure segment would be the first to return, it is just a matter of when."

"Hotel companies, together with the AHLA, are showing commitment to cleanliness and providing guests with a safe environment within their properties. At the same time, health experts have expressed concerns that increased leisure activity in public spaces could contribute to a potential second wave of COVID-19, which would obviously present added risk for the industry."

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

Contact
Haley Luther
Communications Coordinator
Phone: +1 615 824 8664 ext. 3500
Send email
Latest News
Advertisements