Industry Update
Press Release19 May 2020

Grossman Family of Classic Hotels & Resorts Raises $156k for Essential Needs - to Help Support Furloughed Associates

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Classic Hotels & Resorts  (CH&R)

"Our family of associates makes each of these hotels a home with a beating heart - a place where kind strangers are welcomed and memories made. Without hospitality professionals, a hotel is nothing more than four walls and a roof. People make it an experience." says Classic Hotels & Resorts President, John Grossman.


In less than two weeks, and in response to the public health and economic impacts of Covid-19, the Grossman family came together to successfully raise over $156,000 in emergency funds for associates furloughed from the family-run business, Classic Hotels & Resorts. The business spans 7 boutique hotels and 6 restaurants, and employs over 1,100 employees across California and Arizona.

CH&R owners personally donated $100,000 - $50k as the initial seeding of the "Bringing Our Family Through The Storm" employee relief fund, followed by an additional $50k as a dollar-for-dollar match - a threshold which was met just over a week after the campaign launched.

In addition to the family's combined $100k donation, more than 460 individuals, comprised of friends, family members, hotel neighbors, former guests and many of the company's leaders, contributed to the campaign with donations ranging from $5 to $2,500. Together, they contributed an additional $56,000.

"The outpouring of loving support for our impacted associates was overwhelming, and we couldn't be more grateful." John Grossman, President.

Last week, CH&R associates began to receive dispersals from the fund, with checks ranging from $75 -

$450 per employee, based upon his/her length of service with the company and without respect to position. More than 980 employees were included in the recipient pool, including all hourly associates - whether currently working or not - and all managers currently on unpaid leave.

"Many of these team members have been with us for decades," said John. The entire CH&R family is humbled by the generosity of spirit and action shown for their valued employees.


Classic Hotels & Resorts (CH&R) is a family-owned and operated hotel collection spanning 7 boutique hotels,6 restaurants and over 1,100 employees across two states. Sam and Peggy Grossman founded the companywith a mission to create healing and restful spaces that make people feel good. Their son, John, carries thatmission forward through times both challenging and rewarding. CH&R's hospitality is nothing if not hands-onand heartfelt. From bell hop to housekeeping, chef to server, management to ownership and beyond, TheClassic family revels in the art and joy of hospitality - which includes choosing generosity over fear, especiallyin the time of Covid-19.

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