Fuel Releases Third Installment of COVID-19 Consumer Sentiment Study Series
COVID-19 Consumer Sentiment Study Volume 3 Shows That Hope Is on the Horizon
Since the onset of the COVID-19 crisis, Fuel has been doing its part to help the hospitality industry navigate these uncharted waters by conducting a series of studies aimed at gaining insights into the consumer mindset and providing hoteliers with a benchmark for gauging recovery. Fuel recently fielded a third study of North American leisure travelers regarding their perceptions and fears related to travel during the COVID-19 crisis.
"As it appears that the U.S. has started a slow recovery, there is still so much uncertainty surrounding timing and demand," said Stuart Butler, chief operating officer of Fuel. "As an industry thought leader, we want to provide information about when consumers will feel comfortable traveling again so that hotels can develop more effective marketing campaigns." Insights from the study include:
- Millennials consistently answered that they will be more willing to travel sooner than Gen X and Boomers.
- Distance and location matter. The data has been extremely consistent in showing that less densely populated locations, and those within a few hours drive from home are more likely to be visited within the first 3 months of restrictions being lifted.
- Hope is on the horizon. When asked for 'one word to describe traveling now', respondants prvided more positive phrases than in previous studies, including, "ready," "excited," "freedom," and "hopeful."
In the third installment of Fuel's COVID-19 Consumer Sentiment Study series, there were very few changes in results overall compared to the last survey, indicating that consumers are settling into the new normal. To review all of the results, visit FuelTravel.com or get the downloadable copy here. The first study can be found here, and the second one is available here.
In addition to the COVID-19 Consumer Sentiment Study, Fuel has been helping guide the hospitality industry during these unknown times by creating a comprehensive master list of crisis-management resources for hotels and by publishing daily podcast episodes and blog articles with tangible and tactical advice on what hotels should be doing to survive. To learn more, please visit fueltravel.com or contact us directly at [email protected]