Industry Update
Press Release 1 June 2020

GBTA Endorses the “Safe Stay” Campaign for Hotel Industry - Restoring consumer confidence will be key for recovery

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Safe Stay

GBTA, (Global Business Travel Association) is endorsing the "Safe Stay" campaign recently established by AHLA (American Hotel and Lodging Association).


GBTA members called on the hotel committees to discuss the opportunities for collaboration and a joint-up approach to the recovery period, as properties around the world look to reopen and start welcoming guests.

Members were united in their support for the "Safe Stay" initiative, to create a hotel industry standard on cleaning practices, social interactions, and workplace protocols. GBTA will be supporting AHLA by lobbying government to support these guidelines as minimum level standard agreements for hotels post Covid-19.

"GBTA is working with buyers and supplier members from all the travel verticals to find suitable solutions to manage the recovery following the pandemic. The committees made up of buyers, and suppliers, are experts in their field and a fantastic resource to help facilitate, discussions and progress opportunities for collaboration and standardization. In the accommodation sector, each global hotel brand has their own reopening plan, but to restore consumer confidence and corporate confidence, it is vital that this sector has a common protocol for cleaning standards. We are delighted to support the 'Safe Stay' program established by the AHLA to protect travelers. "said Scott Solombrino, CEO, GBTA.

"As we reopen hotel doors and welcome back the traveling public, we want to assure employees and guests that their health and safety is paramount, and hotels are cleaner and safer than ever before. Safe Stay is an industry-wide effort that will ensure greater transparency and confidence throughout the entire hotel experience and we appreciate GBTA for its support of this critical endeavor." Chip Rogers, AHLA President & CEO.

For more information on the "Safe Stay" campaign guidelines please visit:

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About the Global Business Travel Association

The Global Business Travel Association (GBTA) is the world's premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents. GBTA's 9,000-plus members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA delivers world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. To learn how business travel drives lasting business growth, visit

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