The Hotels Network partners with Sojern to supercharge direct bookings for hotels
The Hotels Network (THN), a full-stack direct growth platform for hospitality, has entered into a strategic partnership with Sojern, leading provider of digital travel marketing solutions. Coming together with their innovative hospitality solutions and data algorithms, THN and Sojern will empower hotels to maximize both traffic and conversions for their direct channel.
Through this partnership, hotel brands will be equipped with the insights and digital tools needed to not only map out traveler behavior and their path to purchasing, but also to personalize the experience for website users to boost engagement. The collaboration between THN and Sojern will ultimately support hotels in their recovery from the COVID-19 pandemic, through attracting more qualified traffic and influencing those users to book on the hotel website by enhancing their direct booking journey.
"We are really excited to be offering our hotel customers the opportunity to work with The Hotels Network and we have great confidence in the sales uplift our tools will generate together.", said Josh Beckwith, Senior Director of Strategic Accounts at Sojern. "During these challenging times, we are constantly seeking new and progressive solutions to help both THN and our clients focus on conversion rate optimization and personalization. Additionally, informative insights are an excellent asset to any hotel during COVID-19, and more importantly for the sector's recovery."
James Whitemore, Head of Partnerships at The Hotels Network, further comments, "At THN, we are eager to witness the new heights hotel direct bookings can reach thanks to our partnership with Sojern. The best partnerships are those that deliver incremental value to each party's clients, and this new collaboration really does deliver against that principle. Leveraging the combined power of both brands' machine learning technology, our platforms are the perfect match to help hotels strengthen their direct channel when it matters most."
About Sojern
Sojern (www.sojern.com) provides digital marketing solutions for the travel industry. Powered by artificial intelligence and built on more than a decade spent analyzing traveler intent data, Sojern activates multi-channel branding and performance marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern to engage and convert travelers around the world.
About The Hotels Network
The Hotels Network is an innovative technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary and a full suite of personalization options, THN's Predictive Personalization product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company's benchmarking product, BenchDirect, is the first of its kind for the direct channel, providing hotels with never-before-seen competitive data.
THN is proud to have been recognized for the company's product innovations, rapid growth, and unique workplace culture for the second year in a row, most recently named the Best Direct Booking Tool for 2024 in the prestigious HotelTechAwards.
For more information about THN, visit https://thehotelsnetwork.com/en or contact [email protected].
Fiona Gillen
VP Marketing
