Source: UN Tourism

Recovery and resilience were the central themes as the members of the World Tourism Organization's Regional Commission for Africa (CAF) met for the 63rd time today. Reflecting the extraordinary circumstances, the meeting was held virtually, bringing together Ministers of Tourism from across the region with representatives of the African Union, the West African Monetary Union and from the private sector, to plot a united course towards a stronger and better tourism sector.

Held as the World Tourism Organization (UNWTO) leads the global restart of tourism, the meeting enjoyed the virtual presence of 140 participants from 30 countries, including 24 Ministers of Tourism. They were joined by representatives of 10 international organizations and by members of the UNWTO Affiliate Members network.

Priorities to unlock Africa's tourism potential

As well as addressing the immediate challenge posed by COVID-19, discussions also focused on the key areas of UNWTO's Agenda for Africa, a roadmap designed to guide the sector in sustainable growth up to 2030. These priorities include enhancing Africa's tourism Infrastructure, boosting air connectivity, easing visa facilitation, ensuring the safety and security of tourists, investing in the development of human capital development, and improving the image of Africa to the rest of the world.

UNWTO Secretary-General Zurab Pololikashvili said: "Africa's tourism potential is undeniable, as is the potential of tourism to drive inclusive development across the continent. The steady easing of travel restrictions, first within nations and then across international borders, will allow the many social and economic benefits of tourism to return. If tourism's restart is managed in a responsible and coordinated manner, harnessing the power of innovation and entrepreneurship, then it can transform millions of lives and help protect and preserve Africa's rich cultural and natural heritage."

If tourism's restart is managed in a responsible and coordinated manner, harnessing the power of innovation and entrepreneurship, then it can transform millions of lives and help protect and preserve Africa's rich cultural and natural heritage

Realigning the Agenda for Africa

Joining Mr Pololikashvili for the 63rd meeting of the CAF was the group's current chairman Roland Chitotela, who also serves as Minister of Tourism and Arts, Zambia, and the African Union was represented by its Commissioner for Infrastructure and Energy, Dr. Amani Abou-Zeid. All participants welcomed the latest initiatives designed at growing African tourism announced by the Secretary-General, including the Brand Africa marketing competition and a fresh emphasis on showcasing African gastronomy and using this as a new market for sustainable tourism and job creation.

In the run-up to the meeting, UNWTO's Member States took part in an online survey through which they were invited to share their thoughts on how the UNWTO Agenda for Africa can be utilized to accelerate recovery from the effects of the COVID-19 pandemic and build resilience for the future. Participants expressed a strong desire to see the top five key areas of the Agenda for Africa prioritized in order to support swift and sustainable recovery. These priorities are: unlocking growth through investment and through effective public-private partnerships; promoting innovation and technology; visa facilitation and enhanced connectivity; advocating for Brand Africa, and fostering greater resilience, including through enhanced safety and security for tourists.

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About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.