Ascott Centre for Excellence sees 400% increase in participants amid COVID-19
Doubles class size and adopts online training methods to upskill Singapore’s hospitality sector
Ascott Centre for Excellence (ACE) has seen a 400% year-on-year increase in participants to 1,300 since January 2020. ACE has doubled its class size and adopted online training methods to conduct home-based learning to continue upskilling Singapore's hospitality sector amid the COVID-19 outbreak.
"ACE is committed to helping companies and employees in Singapore's hospitality industry upgrade their skills to remain adaptable and be better equipped for post COVID-19 and the future. Since January, the demand for our training programmes has increased significantly as more companies invest in developing their staff during this downtime. The adoption of online training also enabled us to cater to this demand. When we moved our classroom training online, our class size doubled to 40 persons. " - Mr Willie Ong, Vice President, Ascott Centre for Excellence
Mr Ong added: "Being part of Ascott which operates serviced residences and hotels worldwide, ACE's trainers can share actual operational situations and best practices, going beyond theory to ensure the participants understand the latest trends and developments in the industry. For those who are new to the industry or are unsure of what modules to take, ACE also provides career counselling and help them match their areas of interest to the demands and requirements from the industry. Participants also get a chance to do a practicum at Ascott's properties, giving them a hands-on experience and job placement opportunities."
The training participants comprise a mix of operations staff and back-of-house staff, from non-executives to managerial levels. A participant from a local five-star hotel who attended the course on 'Supervising for Results' said: "I have been through many different trainings and I must say ACE's lesson is truly impressive. I found the course very helpful and the notes were great in ensuring I was on track. I am impressed at how the trainer kept the lesson so engaging, even though it was an online web-based learning. The online activities also kept everyone interested. It is rare to see a trainer being able to keep everyone involved and the trainer made us feel very comfortable speaking out and expressing our thoughts and opinions."
A training manager from a local hotel from an international chain said: "The trainer and ACE provided an exceptional, holistic and seamless approach to training during these trying times. All my colleagues who have attended the courses with ACE have given great feedback to my General Manager and also to my Human Resource department. We will continue to send our colleagues for the upcoming courses with ACE as we feel that they truly provide exceptional support throughout the online training process."
Participants who attended ACE's training programmes this year were largely from hotels that tapped the Enhanced Training Support Package (ETSP) to upgrade the skills of their staff. The ETSP is part of the Stabilisation and Support Package and supplementary Resilience Budget announced by Deputy Prime Minister Heng Swee Keat in March 2020. SSG subsidises 90% of the course fee and companies can claim the staff's salary whilst they attend training at 10% of their basic hourly salary, subject to a maximum of S$10 per hour. Popular courses at ACE under the ETSP include 'WSQ Handle Guest Concerns and Feedback', 'Coach-the-Coach' and 'Supervising for Results'.
Since its opening in 2008, ACE has trained and certified close to 14,200 staff from over 170 hospitality companies (including staff from Ascott), as well as about 3,750 participants from the public looking for a career in the hospitality industry in Singapore.
ACE offers the full range of Singapore Workforce Skills Qualifications (WSQ) programmes on hotel and accommodation services, ranging from modular to higher certificate and diploma courses. ACE also works with hotels and organisations to customise programmes for their staff.
For more information on ACE, pls visit: https://www.ascott-ace.com/aboutus/
About The Ascott Limited
The Ascott Limited is a Singapore company that has grown to be one of the leading international lodging owner-operators. Ascott's portfolio spans more than 180 cities across over 30 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA.
Ascott has about 70,000 operating units and over 48,000 units under development, making a total of about 118,000 units in over 700 properties.
The company's serviced residence and hotel brands include Ascott The Residence, he Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello and POP!.
Ascott, a wholly owned subsidiary of CapitaLand Limited, pioneered Asia Pacific's first international-class serviced residence with the opening of The Ascott Singapore in 1984. Today, the company boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.
Ascott's achievements have been recognised internationally. Recent awards include DestinAsian Readers' Choice Awards 2020 for 'Best Serviced Residence Brand'; World Travel Awards 2019 for 'Leading Serviced Apartment Brand' in Asia, Europe and the Middle East; Business Traveller Asia-Pacific Awards 2019 for 'Best Serviced Residence Brand'; Business Traveller China Awards 2019 for 'Best Luxury Serviced Residence Brand'; and TTG China Travel Awards 2019 for 'Best Serviced Residence Operator in China'. For a full list of awards, please visit https://www.the-ascott.com/ascottlimited/awards.html.
About CapitaLand Limited
CapitaLand Limited (CapitaLand) is one of Asia's largest diversified real estate groups. Headquartered and listed in Singapore, it owns and manages a global portfolio worth S$131.9 billion as at 31 December 2019. CapitaLand's portfolio spans across diversified real estate classes which includes commercial, retail; business park, industrial and logistics; integrated development, urban development; as well as lodging and residential. With a presence across more than 200 cities in over 30 countries, the Group focuses on Singapore and China as its core markets, while it continues to expand in markets such as India, Vietnam, Australia, Europe and the USA.
CapitaLand has one of the largest real estate investment management businesses globally. It manages seven listed real estate investment trusts (REITs) and business trusts as well as over 20 private funds. Since it pioneered REITs in Singapore with the listing of CapitaLand Mall Trust in 2002, CapitaLand's REITs and business trusts have expanded to include Ascendas Real Estate Investment Trust, CapitaLand Commercial Trust, Ascott Residence Trust, CapitaLand Retail China Trust, Ascendas India Trust and CapitaLand Malaysia Mall Trust.
Visit www.capitaland.com for more information.