How do you maintain momentum when your hotel opening keeps getting pushed back? John Blanco, General Manager of the soon-to-open Capella Bangkok, discusses the challenges of ensuring his team of 240 'Culturalists' remain focussed and engaged. Once it opens, he has high hopes the Capella will shake up Bangkok's luxury market, with a new, more disruptive approach to high-end hospitality, from a different style of operations to a more bespoke, tailored service culture.

While John acknowledges many of Bangkok's key international source markets will take time to return, he is confident that, for affluent consumers at least, travel will be a top priority as we emerge from this crisis.

About QUO

QUO is a strategy-led, creative branding agency. The agency employs 120 team members spanning over a dozen nationalities from five continents. Founded in Bangkok in 1996, the company has grown to become a specialist in tourism, hospitality, healthcare and advocacy. QUO operates offices in Bangkok, Ho Chi Minh City, London, Singapore, Amsterdam and Riyadh (coming Q1 2024). For more information on QUO, visit www.quo-global.com.