A European Summer Without Americans Threatens Already Struggling Luxury Hotels
The EU’s ban on American travelers is another revenue hit for European hoteliers, but also an opportunity to build up a domestic travel base.
The European Union's temporary ban on American travelers due to the swelling coronavirus count in the U.S. will particularly hurt American-based chains and the upscale end of the European hotel industry.
A summer in Europe sans American tourists may not be a collective wipeout for hotel operators, but it will likely be further bad news for high-end properties already grappling with low occupancy from the pandemic.
"The American chains will take a hit, but other brands in the midscale or budget segments won't be affected at all or only just a little," said Nicolas Graf, associate dean at New York University's Jonathan M. Tisch Center of Hospitality.