Industry Update
Press Release10 July 2020

STR: U.S. weekly hotel performance video

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Each week, STR analysts provide a deep-dive into U.S. hotel performance. The most recent video, highlighting performance for 28 June through 4 July, is linked below.

Key highlights:

  • U.S. demand dipped for the first time in 11 weeks
  • Eleven of 13 Florida markets saw week-over-week occupancy declines
  • Economy hotels remained the strongest among the classes, reaching an occupancy level of 54.6%.
  • Cape Cod, MA, saw the largest weekday vs. weekend point gain in occupancy (50.9).

All of STR's COVID-19 analysis can be found here.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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