Industry Update
Press Release17 July 2020

STR: U.S. weekly hotel performance video

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Each week, STR analysts provide a deep-dive into U.S. hotel performance. The most recent video, highlighting performance for 5-11 July, is linked below.

Key highlights:

  • U.S. demand increased by over 200,000 rooms week over week, albeit the week-over-week % change has slowed to an average of 2.9%.
  • Among the states, South Carolina saw the largest demand decline (-15.5%) when compared with the week ending 27 June.
  • 12 of 13 Florida markets reported a demand decline when compared with the week ending 27 June.
  • Colorado Springs, CO, saw the highest weekend occupancy (81.7%).

All of STR's COVID-19 analysis can be found here.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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