Industry Update
Supplier News24 July 2020

Lybra Announces the Completion of a Two-Way Integration Between Lybra’s Revenue Assistant RMS & OTA Insight’s Real-Time Business Intelligence Platform

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Lybra, developer of the Revenue Assistant, the most advanced, machine learning, demand-centric RMS, is proud to announce a two-way integration with OTA Insight's Rate Insight, a leading cloud-based data intelligence platform for the hospitality industry. As part of the partnership, Rate Insight's current, historical and future rate data will be integrated into Lybra's Revenue Assistant, enabling the RMS to seamlessly and automatically provide OTA Insight's hotel clients with the most accurate real-time price suggestions, as market conditions change.

Unlike traditional RMS which rely primarily on historical data (in establishing room rates), Lybra's Revenue Assistant RMS prioritizes market and competitor data, making it the only solution that can provide hotels with accurate room rates during this unprecedented time; now this partnership with OTA Insight makes the Revenue Assistant RMS even more powerful. OTA Insight's solution monitors demand in real-time to empower revenue manager and hoteliers to identify new opportunities for revenue generation; the real-time data automatically triggers the calculation of new price suggestions in the Revenue Assistant RMS and provides hoteliers with specific, actionable recommendations on changes that can be made to improve the property's bookings and revenue.

"Hotel revenue management technology has evolved out of necessity; guests' perception of value, the increased frequency of price changes and dynamic destination cluster demand means that any RMS that ignores these data points will become obsolete," said Erik Muñoz, Chief Commercial Officer of Lybra. "Lybra's Revenue Assistant offers an innovative approach to revenue management, as the algorithm is designed to optimize these necessary data elements; by adding the destination-specific, segmented demand insights, provided by our partner, OTA Insight, Lybra is able to offer even greater flexibility and choice for hoteliers worldwide."

"This partnership is a powerful combination for all hotels around the world," said Aida Llamas-Fernández, Senior Business Development Manager, Southern Europe at OTA Insight. "In today's uncertain times, real-time data is key in determining the right price, at the right time, for the right channel. Accurate, real-time, destination-specific data, combined with Lybra's machine learning, demand-centric Revenue Assistant RMS, will provide revenue managers and hoteliers with the best data available to take advantage and act first before competition.

To learn more about the partnership, about Lybra or the company's Revenue Assistant RMS, please contact Jennifer Nagy at any time: [email protected] or +1.786.420.1160.

About OTA Insight

OTA Insight empowers hoteliers to make smarter revenue and distribution decisions through its market-leading suite of cloud-based business intelligence solutions including Market Insight, Rate Insight, Parity Insight and Revenue Insight. With live updates, 24/7 support from our customer success team, and a highly-intuitive and customizable dashboard, the OTA Insight platform integrates with other industry tools including hotel property management systems, leading RMS solutions and data benchmarking providers.

OTA Insight's team of international experts are based all over the world, including the UK, US, France, Germany, Belgium, Spain, Italy, Brazil, Mexico, Singapore, Australia and India, and supports more than 50,000 properties in 168 countries. Named the UK's 17th fastest-growing private technology company in the Sunday Times Hiscox Tech Track 100 in 2019, Number 103 in the FT/Statista list of Europe's 1000 fastest growing companies in 2020, and Best Rate Shopping & Market Intelligence Solution in the 2020 HotelTechAwards, OTA Insight is widely recognized as a leader in hospitality business intelligence.

For more information, visit and follow us on Twitter (@otainsight) and LinkedIn.

About Lybra (Formerly Lybra.Tech)
Lybra is a leading global hospitality technology company, offering an innovative, machine learning revenue management system (RMS) for the global hospitality industry. Lybra's Assistant RMS was designed to improve the quality of hoteliers' lives, by simplifying and automating daily operations to skyrocket their property's bookings and revenue - even in times of decreased demand, like the current COVID-19 pandemic.

In May 2020, Lybra was acquired by The Zucchetti Group, a leading international technology company offering software, hardware and ITC services to many global sectors, including hospitality, education, transport and logistics, manufacturing, among others. As part of The Zucchetti Group, Lybra is even more well-positioned to offer hotel clients the most accurate pricing suggestions because of the wealth of international market and demand data - compiled by the global hospitality technology companies that are owned by The Zucchetti Group - that is now integrated into the company's Assistant RMS. To learn more about Lybra, visit

Jennifer Nagy
Phone: +1.786.420.1160
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