Industry Update
Press Release27 July 2020

STR: U.S. weekly hotel performance video

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Each week, STR analysts provide a deep-dive into U.S. hotel performance. The most recent video, highlighting performance for 12-18 July, is linked below.

Key highlights:

  • Demand grew week over week at an average of 3.1% during the last five weeks.
  • Maine saw the largest week-over-week jump in demand (+19.2%) among the states, followed by New Hampshire (+18.5%).
  • 9 of 13 Florida markets reported a demand increase when compared with the week ending 11 July.
  • South Dakota saw the highest occupancy for the week (66.5%).

All of STR's COVID-19 analysis can be found here.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

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