In a recent virtual panel discussion hosted by Tribal Worldwide London, three hospitality and digital experts gave their thoughts on the evolution of the industry during the coronavirus crisis, what businesses should be doing to adapt, and what might come next for hospitality.

The impact of the coronavirus crisis on the hospitality and entertainment industries has been nothing short of dire, with hotels, restaurants, bars and events venues forced to close their doors to prevent the spread of Covid-19.

As lockdown measures ease across the UK, those businesses that made it through the lockdown are now faced with the challenge of re-opening safely - which means regaining consumer trust and complying with government guidance around tracking and tracing infected visitors. Already, a number of pubs and restaurants have made headlines by becoming the flashpoint for another outbreak.

It's not an easy time to be in the hospitality business - but there is consumer appetite for experiences and entertainment, and technology solutions are being innovated that will help hospitality businesses to smoothly navigate the Covid-19 era.

In a recent webinar, 'Stronger Than Before: What's Next for the Hospitality Industry?', organised and hosted by Tribal Worldwide London, three panellists gave their perspectives on the future of the hospitality industry: Michael Codd, Digital Marketing and Innovation Lead Europe at AB-InBev, Simone Ippolito, Founder and CEO of Capp Assist Ltd., and Victoria Buchanan, Executive Creative Director at Tribal Worldwide London.

They spoke about some of the solutions that helped keep pubs, restaurants and other venues afloat during the lockdown and those that are helping them emerge from it; the ways that hospitality businesses have pivoted and reinvented their offerings; and their predictions for where the industry i going next.

Read the full article at econsultancy.com