• Hotel demand had a pickup transitioning from July to August. This is particularly reflected in Rack/BAR, Promotion + Loyalty Member Rate and OTA occupancy. Concurrently, ADR has flattened in those same categories. There remains little to no improvement in Corporate or Group demand.
  • While Group saw some slight near term pickup, cancellations continue to grow in Q4 2020 and into 2021.
  • Search traffic on selected major sites saw a slight uptick in the most recent week across each of the markets shown.
  • Airline ticket purchases also reflect an increase in demand in the most recent week. In addition, the most recent week saw the smallest percentage drop in ticket purchases in the last six weeks for all major markets profiled.

https://www.kalibrilabs.com/industry-health

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Kalibri Labs evaluates and forecasts revenue and cost of acquisition performance in the digital marketplace. Our next-generation HummingbirdPXM platform is the only hotel benchmarking and reporting solution driven by AI and machine learning. HummingbirdPXM is built on a robust database of daily transactions and cost of acquisition data gathered weekly from almost 35,000 hotels. Using advanced algorithms, the platform enables owners and operators to determine a hotel's optimal business mix and manage resources to achieve it. Kalibri Labs unpacks the composition of RevPAR to describe market demand by rate category and channel assisting hotel owners and operators to develop strategies that improve profit contribution, which leads to higher asset values. Tapped regularly by the real estate and investment community, the Kalibri Labs database supports hotel transactions and financial restructuring by brokers, lenders, appraisers, and financial consultants. For more information, visit www.kalibrilabs.com.