Industry Update
Press Release19 August 2020

Kalibri Labs Industry Health Dashboard Updated 08/18

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Kalibri Labs

  • Hotel demand had a pickup transitioning from July to August. This is particularly reflected in Rack/BAR, Promotion + Loyalty Member Rate and OTA occupancy. Concurrently, ADR has flattened in those same categories. There remains little to no improvement in Corporate or Group demand.
  • While Group saw some slight near term pickup, cancellations continue to grow in Q4 2020 and into 2021.
  • Search traffic on selected major sites saw a slight uptick in the most recent week across each of the markets shown.
  • Airline ticket purchases also reflect an increase in demand in the most recent week. In addition, the most recent week saw the smallest percentage drop in ticket purchases in the last six weeks for all major markets profiled.

About Kalibri Labs

Kalibri Labs evaluates and predicts revenue performance using its proprietary algorithms to generate the Optimal Business Mix for individual hotels, revealing the most promising opportunities to pursue along with specific direction on how to find and convert them. The HummingbirdPXM revenue strategy and benchmarking platform also includes the industry's most robust profiles for travel agent and OTA production. The Kalibri Labs database, updated weekly, is comprised of ADR, room revenue, room nights and acquisition costs from over 8 billion guest stays from almost 35,000 hotels dating back more than 5 years to give an expansive view of the U.S. hotel industry. Real estate developers, brokers, lenders, consultants, and others involved in hotel transactions use Kalibri Labs data to improve underwriting with a more granular view of benchmarks and trendlines for individual hotels, and almost 1000 markets and sub-markets for the U.S. These tools are enhanced with COVID-19 analysis to assist in modeling the future recovery curves.

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