A Swiss Hotel Thrives in the Crisis. Investors Eat it Alive
Le Bijou, a network of high-end apartment hotels, not only showed impressive resilience to the crisis but also strengthened its strategic position
The coronavirus crisis hit everything and everyone—banks braced for bank runs, shares tumbled, governments printed money and companies laid off millions. But those familiar with history saw light in the dark, as every crash also means an opportunity.
Symbolically, an old Chinese saying goes: "When the wind of change blows, some build walls, others build windmills," and one Swiss hotel chain perfectly embodies it. Le Bijou, a network of high-end apartment hotels, not only showed impressive resilience to the crisis but also strengthened its strategic position, so that investors, large and small, eat it alive.
The company's CEO, Alexander Hubner, is seen as one of the most promising entrepreneurs in the post-pandemic times. Le Bijou was also endorsed by tech-icon and Apple co-founder Steve Wozniak, who called Le Bijou "the most outstanding hotel experience he ever had".
The Hubner family, the major shareholder of Le Bijou Holding, talks about the backstory to their success.