Industry Update
Press Release17 September 2020

Horwath HTL Market Report: USA Hotel Market Trends in the COVID Era

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Horwath HTL
Fueled by leisure travel, week-over-week U.S. hotel occupancy trended upward for 13 consecutive weeks—from a record-low of 21% the week ended April 11 to a high of 50% for the week ended August 15. However, as school vacations ended, U.S. hotel occupancy again declined to 48.2% for the two weeks ended August 29.
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Key performance indicator (KPI) forecasts for 2020 and 2021:

  • Occupancy: 39.8% and 52.0%¹
  • ADR: $103.71 and $109.56¹
  • RevPAR: $41.31 and $56.95¹

¹ Source: STR and Tourism Economics, STR Press Release 13 August 2020

About Horwath HTL

Horwath HTL is the world"s largest hospitality consulting brand with 45 offices across the world providing expert local knowledge. Since 1915 we have been providing impartial, specialist advice to our clients and are recognized as the founders of the Uniform System of Accounts which subsequently has become the industry standard for hospitality accounting. We focus one hundred percent on hotels, tourism and leisure consulting and have successfully completed over 16,000 projects.  If you have any questions, please contact James Chappell, Global Business Director at [email protected].

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Stephanie Henley
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