Industry Update
Press Release29 September 2020

Deutsche Hospitality Promotes Joint Commitment To Greater Sustainability

Steigenberger Hotels & Resorts and IntercityHotel is partnering CHALLENGE4 as it stages a major tour of Germany in a the new VW ID.3 electric car

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Deutsche Hospitality

Promoting innovation and e-mobility - Rainer Zietlow, an experienced tour driver with the Mannheim-based special agency CHALLENGE4, sent out a strong signal for the future viability of e-mobility this afternoon as he embarked upon on a marathon 20,000-kilometre trip through Germany in a VW ID.3 electric car. Deutsche Hospitality supports this ambitious project by sponsoring overnight accommodation and catering costs. During their 64-day journey, Rainer Zietlow and his team will stay in hotels that operate under the Steigenberger Hotels & Resorts and IntercityHotel brand names.


The route begins in Oberstdorf, the southernmost settlement in Germany, and will end at the country's most northerly car park located to the west of List on the island of Sylt. A highlight of this national expedition will be a visit to an SOS Children's Village in Bernburg/Saale, which will receive a donation of 2,500 EUR for a housing project as part of the project. Rainer's journey can be followed live on,and students from the University of the Media (HdM) in Stuttgart will be supplying daily updates in text, photos and videos.

"We are very proud to have been selected as CHALLENGE4's exclusive partner for this mammoth journey through Germany in a VW ID.3," said Denis Hüttig, Vice President Operations Steigenberger Hotels & Resorts. "This underlines our constant commitment to sustainable and responsible business practices." Christian Kaschner, Managing Director of IntercityHotel GmbH, added: "Numerous IntercityHotels have already installed e-charging stations and are able to provide information on car sharing providers and cycle hire. Our FreeCityTicket scheme also allows guests to use local public transport free of charge. This joint project with CHALLENGE4 will act as a motivation for the company to expand its activities in the area of environmentally friendly mobility even more." Rainer Zietlow is also looking forward to collaborating with Deutsche Hospitality: "I have plenty of experience with marathon car trips, and I currently hold three world records. Nevertheless, this tour is a particular challenge. My team and I will spend many hours on the road each day. Of course, it will be great to know that welcoming staff and a comfortable bed will be waiting for us every evening and that we will be fortified by a good breakfast in the morning."

During the trip through Germany, Rainer and his team will be stopping off at the following Steigenberger Hotels & Resorts and IntercityHotels:

Steigenberger Hotel Der Sonnenhof Bad Wörishofen, IntercityHotel Ingolstadt, Steigenberger Hotel München, IntercityHotel Nürnberg, IntercityHotel Erfurt, Steigenberger Hotel Bad Homburg, IntercityHotel Mainz, IntercityHotel Frankfurt, Steigenberger Frankfurter Hof, Steigenberger Graf Zeppelin Stuttgart, Steigenberger Inselhotel Konstanz, Steigenberger Hotel Deidesheim, IntercityHotel Ulm, IntercityHotel Mannheim, IntercityHotel Saarbrücken, Steigenberger Grandhotel & Spa Petersberg, Steigenberger Hotel Dortmund, IntercityHotel Kassel, Steigenberger Hotel Esplanade Jena, Steigenberger Grandhotel Handelshof, IntercityHotel Leipzig, Steigenberger Hotel de Saxe Dresden, IntercityHotel Magdeburg, IntercityHotel Hannover, Steigenberger Hotel & Spa Bad Pyrmont, IntercityHotel Düsseldorf, Steigenberger Parkhotel Düsseldorf, Steigenberger Hotel Köln, IntercityHotel Enschede, Steigenberger Hotel Bremen, IntercityHotel Schwerin, Steigenberger Grandhotel & Spa Heringsdorf, Steigenberger Airport Hotel Berlin, IntercityHotel Dresden, IntercityHotel Berlin, IntercityHotel Braunschweig, Steigenberger Conti Hansa Kiel, IntercityHotel Kiel.

The CHALLENGE4 is supported by:

ads-tec Energy GmbH, Alpitronic, CARConnect, E.ON Energie Deutschland, Hankook Reifen, has to be gmbh, Hochschule der Medien Stuttgart, Infineon Technologies, IntercityHotel, MOON, Steigenberger Hotels & Resorts, Tank & Rast, TU Dortmund, Volkswagen, We Charge

CHALLENGE4 supports SOS - Kinderdorf e.V.

Related Brands


Pure luxury and hospitality at its best - that’s what our 56 Steigenberger Hotels and Resorts stand for in their fascinating locations around the globe. Immerse yourself in an exclusive cosmos full of character, glamour, and elegance.
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IntercityHotel is a Deutsche Hospitality brand which stands for modern upper mid-range urban hotels. IntercityHotels are located within easy walking distance of airports or railway stations. Guests also benefit from a “FreeCityTicket” scheme, which enables them to use local public transport free of charge.
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Other Brands by Deutsche Hospitality
Jaz in the City
MAXX by Steigenberger
Zleep Hotels

Deutsche Hospitality

Steigenberger Hotels & Resorts is a Deutsche Hospitality brand. It represents the epitome of luxury and perfect hospitality. Visitors can choose from historic hotels rich in tradition, lively city residences and health and beauty oases at the very heart of nature. The portfolio includes 60 hotels in eleven countries in Europe, Asia and Africa. Deutsche Hospitality operates four further brands. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto "MAXXimize your stay". Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 modern upper mid-scale urban hotels, all of which are located within easy walking distance of railway stations or airports, whilst Zleep Hotels provide quality and design at an affordable price in Denmark and Sweden.

Sven Hirschler
Phone: +49 696 656 4422
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