Industry Update
Press Release 1 October 2020

STR: U.S. Hotel Results For Week Ending 26 September

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HENDERSONVILLE, Tennessee - U.S. hotel occupancy remained nearly flat from the previous week, according to the latest data from STR through 26 September.


20-26 September 2020 (percentage change from comparable week in 2019):

  • Occupancy: 48.7% (-31.5%)
  • Average daily rate (ADR): US$96.38 (-29.6%)
  • Revenue per available room (RevPAR): US$46.96 (-51.7%)

Most of the markets with the highest occupancy levels were those in areas with displaced residents from natural disasters. Affected by Hurricane Sally, Mobile, Alabama, reported the week's highest occupancy level at 74.9%. Amid continued wildfires, California South/Central was next at 74.3%.

Aggregate data for the Top 25 Markets showed lower occupancy (42.9%), but higher ADR (US$99.25) than all other markets.

Four of those major markets reached or surpassed 50% occupancy: Norfolk/Virginia Beach, Virginia (55.9%); San Diego, California (53.6%); Los Angeles/Long Beach, California (52.7%); and Detroit, Michigan (50.6%).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (18.2%), and Orlando, Florida (31.9%).

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

Haley Luther
Communications Coordinator
Phone: +1 615 824 8664 ext. 3500
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