Marriott APAC CMO: 'Marketers who can identify local trends and adapt will recover quickest'
Nobody could have predicted how 2020 was going to turn out, but in every crisis, there is always an opportunity. When battling a crisis, the key ingredient to success is to respond swiftly and make decisions to keep things moving forward, Bart Buiring (pictured), chief sales and marketing officer, Asia Pacific at Marriott, International told Marketing. "We don't know when the global pandemic will end, and we can only continue to stay agile in our approach and ensure we keep people - our guests, associates and owners - top of mind at every step we take," he said.
With the constantly evolving marketing industry and the uncertainty of the pandemic, marketers can mitigate the uncertainties by relying on data. Without a doubt, Buiring said analytics enables marketers to know their customers better and the brand can leverage on a wealth of information from bookings to searches.
He added that marketers who can identify the local trends and adapt will recover quickest. Based in Hong Kong, Buiring was promoted from chief operations officer, Asia Pacific to his current role in January this year and currently oversees the Asia Pacific consumer strategy to Marriott International's core hotel business and brands. Having been working at Marriott International for two decades, Buiring has a good understanding of the business and its portfolio of brands from other leadership roles across Asia Pacific and at the hotels including Ritz-Carlton. He first started his career with the company as a food and beverage director of JW Marriott Mumbai and was soon after promoted to director of operations at the same hotel, according to his LinkedIn.
