The Secretary-General of the World Tourism Organization (UNWTO) has led a high-level delegation to Brussels for a series of meetings aimed at ensuring tourism remains at the top of the political agenda of the European Institutions.

As UNWTO guides the global restart of tourism, Secretary-General Zurab Pololikashvili has been working closely with European leaders to ensure the sector receives the political and financial support needed to protect livelihoods and safeguard businesses. During his visit to Brussels, Mr. Pololikashvili urged the leaders of the European institutions to transform the ambitious plans for the recovery into reality by coordinating a package of response measures that will allow for tourism to return and to drive the recovery of the EU economy.

At the same time, the UNWTO leadership stressed the importance of supporting and growing domestic tourism. According to Mr Pololikashvili, domestic tourism has immense potential, including for the recovery and development of rural communities. However, for this potential to be realized, governments and the European Institutions need to provide greater direction and stronger leadership.

Tourism is a central pillar of European economies, a leading employer and a source of opportunity for many millions of people across the continent

The UNWTO delegation met with Mr. Margaritis Schinas, Vice President of the European Commission, Mr. Thierry Breton, European Commissioner for Internal Market, Mr. Virginijus Sinkevičius, European Commissioner for Environment, Oceans and Fisheries, with the office of Mr. David Sassoli, President of the European Parliament and key representatives of the European Council. On the back of the meetings, it was confirmed that the issue of easing travel restrictions will be on the agenda at the next meeting of the European Council, highlighting the importance and timeliness of UNWTO's interventions.

High-level leadership essential

Secretary-General Pololikashvili said: "Tourism is a central pillar of European economies, a leading employer and a source of opportunity for many millions of people across the continent. The leaders of the European Institutions have signalled their commitment to supporting tourism at this challenging time. High-level leadership and unprecedented levels of cooperation between the Institutions, governments and businesses will be needed to translate good intentions into firm actions and so help tourism lead the continent's recovery from crisis."

Secretary-General Pololikashvili congratulated European leaders for their role in opening the borders of EU Member States before the end of the summer season. This gave some much needed impetus to travel and tourism and saw a promising upturn in international tourist arrivals in several European markets.

Coordination only way to restart tourism

UNWTO calls on governments to avoid acting unilaterally and closing borders as this has proven not to be effective in controlling the spread of the virus. It is vital that the focus shifts from limiting travel to ensuring safe travel by putting in place measures like widely accessible, fast testing at departure. Such measures will protect the health of travellers as well as tourism- and travel-related workers, while at the same time fostering trust and boosting confidence.

Tourism contributes 10% of total GDP for the European Union and supports more than 2.4 million businesses. The sector is on track for a fall of between 60% and 90% in bookings compared to similar periods in previous years. The estimated revenue loss this year for hotels and restaurants, tour operators, long distance rail and for cruises and airlines is from 85% to 90%. As a result of this pandemic, 6 million people may lose their jobs.

This visit to Brussels comes on the back of the European Tourism Convention, during which Mr. Pololikashvili stressed the importance of supporting and promoting green investments in tourism so as to drive sustainable recovery from the present crisis.

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About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.