Industry Update
Press Release21 October 2020

She Has a Deal Announces Its Signature Hotel Pitch Competition for Aspiring Women Hotel Owners

She Has a Deal is creating pathways for women in hotel ownership and development

share this article
1 min
She Has a Deal

She Has a Deal, an education and investment platform for aspiring women hotel investors and developers, announced today its first annual hotel pitch competition taking place on October 24 at the Hilton McLean in Virginia. During the competition, the five finalist teams consisting of 12 women will pitch their strategic hotel projects to industry experts and investors as they vie for $50,000 in deal equity.


In a male-dominated industry, She Has a Deal was founded to create hotel ownership pathways for women through education, networking, and mentorship. In its first year, the much-anticipated competition will be produced as a hybrid experience amid the coronavirus pandemic. The competition will reach an international audience as five teams pitch unique hotel projects representing five major US cities - Scottsdale, AZ, San Jose, CA, Detroit, MI, Nashville, TN and New Orleans, LA.

"Due to the global pandemic, our inaugural competition is not how we intended to launch it, but challenging times call for innovative measures," says Tracy Prigmore, founder of She Has a Deal. "We are excited to host a hybrid event and share this experience with audiences around the world. We are also blessed to partner with Hilton Worldwide, Marriott International and other generous sponsors to launch this platform, which should have a transformative impact on the hotel industry.

"The advancement of female hotel owners has been and continues to be an important focus for Hilton, and that is why we are proud to support the She Has a Deal movement," says Bill Fortier, Senior Vice President, Development - Americas at Hilton. "We are excited to hear from each of the finalists and to support their continued growth. And we look forward to the day when we hopefully welcome all of them as owners of one or more of our brands."

Eric Jacobs, Marriott International's Chief Development Officer, North America says, "We are proud to be a part of She Has a Deal to improve gender parity in the hotel industry. We understand the challenges many women face when seeking capital and gaining access to information. We are committed to helping close the gender wealth gap in hotel ownership."

Viewers can watch the pitch competition live by registering at and can participate during the competition by voting for their favorite team. To learn more about the pitch competition, visit

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,200 properties with more than 983,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world's most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World's Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the 108 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

About Marriott International

Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,400 properties under 30 leading brands spanning 135 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program. For more information, please visit our website at, and for the latest company news, visit In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

About She Has a Deal

"She Has a Deal" (SHaD) was founded to create pathways to hotel ownership and development for women through education, networking and mentorship. SHaD's signature program is an annual hotel investment pitch competition for early-career women. Accepted pitching teams participate in a multi-module education series that walks them through the process of sourcing, evaluating, financing and pitching a hotel investment deal. "She Has a Deal" provides a financial model to assist the competitors in their search for the best hotel deal. It's not just a deal on paper: the pitching teams find, evaluate and propose real hotel deals, with the chance to win $50,000 in deal equity. "She Has a Deal" also offers educational opportunities for all kinds of aspiring hotel investors through a MasterClass series and has launched an investment fund to support women led hotel development projects. . Connect with She Has a Deal on Facebook, Instagram and LinkedIn.

Latest News