Industry Update
Press Release28 October 2020

ibis MUSIC launches a virtual music tour to share a message of hope and unity around the world

The brand’s campaign “ibis music We Are Open” aims to re-connect the world through music by celebrating diversity and inclusiveness

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Ibis Hotels

Paris - ibis, a leading brand within the Accor group, today announced the global debut of "ibis MUSIC We Are Open", a virtual voyage of ibis MUSIC featuring a roster of international headliners curated by Sony Music Entertainment as well as up-and-coming talents from all over the world identified in collaboration with Spotify. Headlining the tour are Charlie Winston (France), Pabllo Vittar (Brazil), and Izzy Bizu (UK), who will all perform from ibis locations throughout the remainder of 2020 and into 2021. The performances will be broadcast virtually around the world via Instagram TV (@ibishotels), Facebook and YouTube. They will celebrate a theme of openness to the world and to others, reaffirming the ibis core values of togetherness and inclusiveness, while sharing a message of hope and unity to all.

"All ibis hotels share one common credo: to be open to all, wherever and whomever you are, which is why we named this tour 'ibis MUSIC We Are Open'," said Caroline Benard, Vice President, Eco Brands Experience, Accor. "We are proud to share our love for travel and hospitality that continues despite the challenges presented to us this year. We hope this initiative will help the world re-connect through the extraordinary power of music - a universal language that knows no borders. More than ever, we believe that an open world is a better world."

The multi-talented artist Charlie Winston, the Brazilian superstar Pabllo Vittar, and the British songstress Izzy Bizu, will take the ibis community along on their own personal journeys to discover talented up-and-coming artists that defy stereotypes and convention in their own countries. It will also allow the public to "virtually traverse" the globe through the lens of music and discover 12 vibrant destinations.

ibis has been a trailblazer in the hospitality industry since 1974 and continues to shake up economy hotel standards by creating a new kind of hotel social scene. With travel restrictions still in place in many parts of the world, ibis keeps the music going with the "ibis MUSIC We Are Open" campaign.

ibis fans and music aficionados are invited on a musical tour of the world by connecting with @ibishotels and the talented artists being showcased on the brand's social networks. ibis will be sharing gig details on Instagram along with opportunities to win special prizes, discover new Spotify playlists and much more over the coming months.

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About Accor

Accor is a world leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 300,000 team members worldwide. Over 65 million members benefit from the company's comprehensive loyalty program ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 - Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit or follow Accor on Twitter, Facebook, LinkedIn and Instagram.

Mike Taylor
Global Brands Communications
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