ITB Berlin 2021 to be an entirely virtual event: from 9 to 12 March
World’s Leading Travel Trade Show will provide the industry with the main online platform for networking, business and content
Next year the World’s Leading Travel Trade Show® will take place as an entirely virtual event. This decision was taken by Messe Berlin after weighing all the circumstances. ITB Berlin 2021 and the accompanying ITB Berlin Convention will be open to trade visitors only. The trade visitor days will take place from 9 to 12 March 2021, adding an extra day to the event.
Among other features, the virtual concept of ITB Berlin 2021 will include numerous live-streamed high-level panel discussions and lectures as well as digital networking opportunities, an intelligent matchmaking event and a virtual exhibition area. On 16 November ITB Berlin will provide further information on exhibitor and sponsorship packages, tickets and booking options.
ITB Berlin’s recent experience with virtual formats has been positive. With its launch of itb.com in March of this year the team had already established a global virtual platform for the tourism industry. Next to daily news it features podcasts, networking opportunities and monthly Virtual Convention sessions. In mid-October, ITB Berlin and the Berlin Travel Festival as well as ITB Asia in Singapore successfully held virtual tourism events. Numerous leading industry speakers, some of them in person, others live-streamed from remote locations, took part in discussions and exchanged information on a variety of topics ranging from marketing and sales to CSR.
From 16 November 2020 additional information on the concept of ITB Berlin 2021 as well as regular updates will be available on our websites at www.itb-berlin.com and www.itb.com, our ITB trade visitor news and the social media channels of ITB Berlin.
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2021 will take place from Tuesday, 9 to Friday 12 March as an entirely virtual event and be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 exhibitors from 181 countries displayed their products and services to 160,000 visitors, including 113,500 trade visitors. As part of the virtual ITB Berlin the ITB Berlin Convention, the largest travel industry event of its kind, will also take place as a virtual event. From 16 November 2020 more information will be available at www.itb-berlin.com,www.itb-convention.com and in the ITB Social Media Newsroom.
Phone: +49 (0) 30 3038-2128