Industry Update
Press Release28 October 2020

68% of the projects in the United States Hotel Construction Pipeline are Marriott, Hilton and IHG brands

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Lodging Econometrics

In the recently released quarterly United States Construction Pipeline Trend Report from Lodging Econometrics (LE), the franchise companies with the largest construction pipelines at the end of the third quarter of 2020 are Marriott International with 1,390 projects/184,450 rooms, followed by Hilton Worldwide with 1,351 projects/155,626 rooms, and InterContinental Hotels Group (IHG) with 873 projects/89,375 rooms. Combined these three companies account for 68% of the projects and 66% of the rooms in the total pipeline; roughly the same percentage it's been quarter-over-quarter throughout 2020.

Hilton's Home2 Suites and IHG's Holiday Inn Express continue to have the largest U.S. pipelines with 402 projects/42,036 rooms and 348 projects/33,351 rooms, respectively. Hampton by Hilton follows with 291 projects/30,140 rooms, then Tru by Hilton with 280 projects/26,991, and Marriott's Fairfield Inn with 277 projects/27,005 rooms.

Other notable brands in the pipeline for each of these franchise companies are Marriott's Residence Inn with 198 projects/24,549 rooms, SpringHill Suites with 172 projects/19,594 rooms, and TownePlace Suites with 195 projects/19,616 rooms, and then IHG's Avid Hotel with 185 projects/16,583 rooms.

Through the third quarter of 2020, 599 new hotels with 68,712 rooms opened across the United States. Of those openings, Marriott, Hilton, and IHG branded hotels collectively accounted for 72% of these openings through Q3 '20. 173 of the hotels were Marriott brands, 170 were Hilton brands, and another 86 were IHG brands. LE is expecting these top franchise companies to open another 202 hotels by the end of 2020.

For 2021, these leading franchise companies are forecast to open 655 new hotels adding 77,101 rooms to the census of open and operating hotels in the U.S.

*COVID-19 (coronavirus) has had an unprecedented impact on the country and the hospitality industry. LE's market intelligence department has and will continue to gather global hotel intelligence on the supply side of the lodging industry and make that information available to our subscribers. It is still early to predict the full impact the pandemic will have on the lodging industry. We will have more information to report in the coming months.

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Fairfield Inn & Suites®

The Fairfield brand is designed to deliver an inviting and effortless experience for guests. Reaching a milestone of 1,000 global properties in 2018, the brand believes in the beauty of the familiar and the pleasure in getting exactly what you expect.
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Hampton by Hilton

As the number one ranked lodging franchise for the past 10 years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton, serves value-conscious and quality-driven travelers at more than 2,450 properties with more than 254,000 rooms in 27 countries and territories.
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Home2 Suites

Home2 Suites by Hilton, one of the fastest-growing brands in Hilton’s history, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for the cost-conscious guest.
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Holiday Inn Express

Holiday Inn Express® hotels are a part of the IHG brand family and are the ideal choice for the smart traveler, offering them a great night’s rest while helping them be productive on the go. Fresh, clean, modern and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers.
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Tru by Hilton

Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers. The brand is modern and functional, offering social connectivity with reimagined public spaces, including an open lobby comprised of four areas where guests can work, play, lounge, and eat.
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About Lodging Econometrics (LE)

Lodging Econometrics is the leading provider of global hotel intelligence. Combining unparalleled industry experience, a real-time pulse on market trends and extensive knowledge of key decision-makers, LE delivers actionable business development programs for hotel franchise companies looking to accelerate their brand growth, hotel ownership and management companies seeking to expand their real estate portfolios, and lodging industry vendors wanting to increase their sales. LE's programs turn a client's business goals into opportunities that advances their competitive advantage.

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Rebecca Evans
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