Industry Update
Supplier News12 November 2020

NextGuest Announces the Release of the New Dorint Member Portal

NextGuest designed a new portal for the Dorint loyalty program that incorporates data-based personalization and seamless integration.

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New York, NY - NextGuest is proud to announce the release of a new online portal for the Dorint loyalty program. Dorint is an international hospitality company that boasts an impressive portfolio of business hotels, vacation rentals, and resorts across Germany, Switzerland, and Austria.

Dorint needed an online portal that could unite its three distinct brands: Dorint Hotels & Resorts, Essential by Dorint, and Hommage Luxury Hotels Collection. With dozens of properties to integrate — and more to come — a sophisticated solution was required that would still offer an easy-to-use CMS with the ability to manage ever-changing content, images, and offers.

NextGuest addressed this challenge by incorporating personalization based on customer data gathered through CRM, allowing each member to enjoy a unique experience based on their history and loyalty level. The portal was seamlessly integrated with the booking engine to provide an easy login experience and a shorter booking path. As a result, members are served personalized offers and can easily access member rates.

"We have been successfully managing our customer relations with NextGuest over the last 15 years. The recent implementation of our new Member Portal simplified and highly personalized the way we engage and retain our valued Dorint Card Members, convincing us once again that NextGuest has been the right choice for us," says Christian Lewitzky, Head of eCommerce at Dorint.

"We are proud that we were able to show off all that our technology can do," says Luke Markesky, Vice President of Production & Product at NextGuest. "Having a great partner enabled us to innovate and push the boundaries of our CMS and personalization tools in our ongoing efforts to enhance the digital experience for hoteliers and their guests."

NextGuest's Executive Chairman, Felix Laboy, also expressed his enthusiasm. "I'm thrilled that we can continue our tradition of excellence and provide our clients with products that exceed their expectations. The hospitality industry is always changing, and finding new ways to leverage our technology is the way we stay at the forefront."

For more information, please visit the Dorint website at and learn more about NextGuest at

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NextGuest CRM is a worldwide leader in hospitality CRM services. We work closely with hoteliers to offer a CRM platform that targets guests with dynamic, relevant communication before, during, and after their stay.

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The Cologne-based Neue Dorint GmbH manages 42 addresses operating under the Dorint Hotels & Resorts brand throughout Europe. Dorint Hotels & Resorts is one of the leading hotel chains on the German market, and its 3,400 staff in Germany, the Netherlands, Switzerland, Austria, Belgium, Spain and the Czech Republic are dedicated to providing perfect hospitality.
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NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world's top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests. | [email protected]

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